Why Royston?
Our town has experienced changing fortunes over the years. Conversely, we have significant commercial business trading from Royston, including a number of companies prominent in the region and some of national and international renown. We have many attractive buildings and lots of green space in and around the town. A few years ago, in keeping with national trends, our high street shops and market traders have reduced in number and variety in the face of stiff competition from out of town traders and declining footfall. Clearly these trends needed to be resisted and assets exploited but inevitably pressure on existing resources and too little funding meant we continually lost out to our bigger neighbours. The time arrived to halt the decline and re-establish Royston as an attractive market town with lots to see and do.

In the past NHDC, RTC and a few dedicated private sector sponsors funded a Town Management programme. This provided a number of services, but it was obvious that more activity was needed to ensure that Royston maintained and improved its competitiveness. Royston First will give businesses a unique opportunity to have a direct influence on the needs of the town and give it new life and energy over a period of five years. The town’s strength lies in the diversity of its businesses, a solid foundation on which to re-build the town for future generations.


Royston First 01763 878242

‘Barclays fully supports the principle